EP 35 | Be the Rainbow: Rowena Preddy on Ditching Beige Brands and Embracing Your Authentic Spark

In this vibrant edition of the That's Audacious podcast, host Lauren Clemett welcomes the remarkable Rowena Preddy, founder of Preddy Creative. Rowena's bold branding studio is on a mission to liberate small business owners from "cookie-cutter" approaches, helping them confidently express their real, raw, and totally aligned brand identity.

Rowena's journey into the world of design began young, captivated by the magic of art and the unexpected creations that stemmed from deep thinking. Despite early career experiences that felt stifling and conforming - a far cry from her "colourful rainbow of unicorn expression",  a redundancy became the unexpected catalyst for her audacious leap into entrepreneurship. 

This pivotal moment, fueled by a desire to prove herself and support her two children, initially led to burnout. Yet, it was through this challenge that Rowena found her true purpose: rebuilding her business to be a place she loved, working with clients who aligned with her values, and empowering women to shed their "shoulds" and embrace their glowing uniqueness.

She passionately believes that branding should be fun and impactful, a stark contrast to the common perception of it being a tedious, expensive, or disappointing process. For Rowena, helping clients unearth their authentic brand is a reciprocal joy, reigniting her own creative spark.

Key Insights from Rowena Preddy:

• Embrace Your Authentic Self: Rowena's personal transformation from "beige and conformative" to boldly expressive underscores the power of aligning your brand with your true self.
• Creativity is Innate: Even when you might not think you are creative, you can discover and express your unique vision through an engaging mood-boarding process.
• Originality Over Imitation: In a world saturated with AI-generated and repurposed content, finding your distinct voice is paramount. Don't fall prey to "comparison-it is."
• Brand Values as a Litmus Test: Distill your core brand values and use them as an internal compass. If something feels "ick," it's likely misaligned with your authentic brand.
• The Right Amount of Sass: Personal expression in branding should be genuine and build over time. Know your professional boundaries – "two mojitos deep sassy" might not be right for your brand!
• The "Quickie" Solution: Rowena's signature Quickee design day addresses the common business trifecta of needing things fast, good, and affordable, proving that quality and personality don't have to be sacrificed for efficiency.
• Consistency Drives Impact: Consistency in branding builds recognition and engagement. Every design choice should serve a clear purpose and drive specific results, not just look "nice."

Rowena champions the idea that a personal brand is inextricably linked to a company's brand, especially as consumers increasingly seek to do business with people, not just faceless entities. She advocates for businesses of all sizes to infuse their personal beliefs and values into their overarching brand identity.

As the interview wraps up, Rowena offers a profound piece of advice drawn from her own journey: "Figure out who you are... and then just go all in on it. Back yourself like a thousand percent." She firmly believes that "personal growth equals business growth," with every embrace of her true self leading to greater business thriving.

Connect with Rowena Preddy and Preddy Creative:

Ready to ditch the cookie-cutter and unleash your brand's true potential? Discover Rowena's bold approach at Preddy Creative. 

Don't settle for beige. Be the rainbow, be audacious, and let your brand truly shine!

https://preddycreative.com.au/

https://www.linkedin.com/in/rowena-preddy-304830160/