EP 28. | Making The Most Of Your LinkedIn Presence with Kylie Chown

Making The Most Of Your LinkedIn Presence with Kylie Chown

In this episode of That's Audacious, host Lauren Clemett is joined by Kylie Chown, Director of My Digital Brand and a LinkedIn strategist with over 15 years of experience. Kylie shares her expertise on how to leverage LinkedIn for personal and professional branding, lead generation, and business growth.

Kylie discusses the common mistakes people make on LinkedIn, highlighting the importance of creating a profile that reflects your current value proposition and actively engaging with your network. She also delves into the evolving role of AI in content creation and offers practical tips on how to stay ahead of the curve.

This episode is a must-listen for entrepreneurs, business owners, and professionals looking to build a profile, utilise a strong LinkedIn presence and unlock its full potential. Kylie's insights into LinkedIn strategy and her passion for helping people build their online presence make this an informative and inspiring conversation.

Key Takeaways:

• Beyond Job Searching: Kylie shared that LinkedIn is much more than a job-searching platform; it's a powerful tool for building your personal brand, generating leads, and growing your business.
• Common Mistakes: She highlights the common mistakes people make on LinkedIn, such as neglecting their profile, not understanding the importance of SEO, and failing to connect with their ideal audience.
• AI and LinkedIn: Kylie discusses the evolving role of AI in content creation, encouraging listeners to use AI strategically while maintaining authenticity and personality in their posts.
• Staying Ahead of the Curve: She offers practical tips on how to stay ahead of the curve on LinkedIn, such as using LinkedIn newsletters, leveraging company pages, and participating in expert commentary.

About Kylie Chown:

Kylie Chown is a LinkedIn strategist, speaker, and trainer with over 15 years of experience. She helps businesses and individuals build their online presence and achieve their goals through LinkedIn. Her expertise in LinkedIn strategy and her passion for helping people succeed make her a valuable resource for anyone looking to maximise their LinkedIn presence.

Connect with Kylie Chown:

To learn more about Kylie Chown and her work, connect with her on LinkedIn or visit her website:

• LinkedIn: https://www.linkedin.com/in/kyliechown/
• Website: https://www.mydigitalbrand.com.au/

Don't miss out on the opportunities LinkedIn offers. Take action today and build a powerful online presence!